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Premium Features
for a Limited Time

Early Beta Release

AI-generated financial guidance for spirited entrepreneurs.  

Meet your new CFO.

Available 24/7

100% Free

No signup required

chat with your
new best friend cfo

Hey there!

I'm your new CFO, Fin.

How can I help you today?

I think I need to change my pricing

what strategy is right for my business.  

but don't know where to begin or

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What if you had access 24 hours a day, 7 days a week to a smart CFO familiar with your industry?

Who got to know you - your experience, your knowledge, your mission and your personal goals?

And you didn't actually have to talk to someone if you didn't want to...or pay outrageous fees?

A note from our CEO

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Dear users, 

We are so excited to share Fin with you!

We are releasing this web-app in Beta so that we may learn and grow along with the needs of our users.

It may be a bumpy ride but we are committed to increasing access to high-value financial advice for all entrepreneurs.

We believe in you and will strive to always keep your fire fueled.

Happy chatting!

- Shelly Twigg Kesler, CEO 

Interested in sharing info
about our app?
We'd love it if you'd spread the word.



Getting Started

What is the application used for?

Our app serves as a chat-based virtual CFO (Chief Financial Officer). The app provides advice, guidance, coaching and strategy related to financial management, decision-making, and various business processes.

How do I access the application?

To access the web-based app, simply visit our website using your internet browser on your computer, tablet or mobile device. You can start using it right away without needing to download anything.

Do I need to create an account to use the app?

No, you don't need to create an account to use the app's Level 1 free version. You can start using it right away!

Using the App

How do I log in?

For our free 24/7 access, there's no need to log in. You can simply access the app by clicking on the provided link and get started right away.

What do I do if I forget my password?

If you've created an account (Level 2 or 3 access) and forget your password, don't worry! Just go to the login page and click on "forgot password." We'll send an email to you for a reset. 

What should I do if the app is running slowly or crashing?

If you ever experience the app running slowly or crashing, please send us an email at It's helpful if you can include screenshots or pictures to show the issue. 

Access Levels and Subscription Information:

What are the levels of access and costs?

Level 1: Free, requires no account.  
Level 2: Free, requires account. Provides
priority access when server is busy, and Fin can now store your historical info.

Level 3: Requires account and $9.99/month subscription for priority unlimited questions 24/7 with constant historical learning. 

How do I pay or subscribe?


Our Level 3 subscription is a recurring monthly fee. For any questions related to payments or subscriptions, please contact us at

What is historical information?

Level 1 provides no ability for "Fin" to remember your personal business detail. Level 2 and 3 will enable "Fin" to get to know you and in turn, retain historical info. This promotes customized business advisory and financial guidance for you individually. 

Use, Privacy and Security

What is your privacy policy?

Please review our privacy and use policy to best understand our data collection and uses of such data.

How can I protecting my account and personal information?

To best protect your account and personal information, we suggest using a strong password. We also recommend signing out when you're not actively using the service. 

What data does the app collect, and how is it used?

We will use your data to provide you with insights, recommendations, and guidance related to business strategy, finance, and accounting. Your data helps us personalize our advice and improve our service.


Why am I experiencing connectivity issues with the app?

If you're facing connectivity issues, please check your internet connection. A stable internet connection is necessary to use the app effectively.

What should I do if I encounter a bug or error message?

Please send a description of the issue to The app is in Beta, and issues like grammatical errors or formatting problems may occur. We are continuously working on updates to improve the app.

How often does the app receive updates or new features?

The app is updated every 3-6 weeks with new features and improvements. If you have an account, you will receive details about these updates.

Creating Value

What's the difference between "Ask Me Anything" and "Guided Questions?"

"Ask Me Anything" allows you to ask any business-related question, while "Guided Questions" are structured around topics like challenges, goals, decision-making and more; resembling a conversation with a CFO.  

What Questions Can I Ask?

You can ask any question related to business strategy, finance, and accounting. It's like having a friendly, coaching-focused CFO at your fingertips. “Fin” will not answer questions outside of this zone. 

How do I get the most value from the application?

To maximize benefit, create an account so it can learn your needs. Also, when “Fin” offers suggestions or tasks, be sure to ask for more details or dive deeper into the recommendations for the best results. Try the term “drill down” for elaboration. 

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